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户外济南冲孔字独特的影响力

页面更新时间:2015-09-18 10:54 来源:未知 作者:admin 点击:
户外济南冲孔字能传递社会和本地相关内容、服务及商业的强大新技术的上升,能够在全天使这一快速成长的媒介具有独特的影响力。跟随它们的步伐并试图理解什么是短暂的,什么将持久,这是一项艰巨的任务。对于这些服务,驱动意识和激活消费者具有同样的挑战性。要取得成功,他们首先要注意并触发一个回应,没有媒介可以像户外济南冲孔字能做到这样。
 
Outdoor Ji'nan punching word can pass the social and local related content, service and business of the powerful new technology, can be in the rapid growth of the whole angel has a unique influence on the media. It's a difficult task to follow their pace and try to understand what is short and what will last. For these services, the driver awareness and activation of consumers with the same challenge. To succeed, they must first pay attention to and trigger a response, no media can be like outdoor Ji'nan punching word can do this.
 
基于位置的数字媒体是对多方面、基于活化进入市场的营销努力的完美催化剂。这些现场展示的数字屏幕,是移动、社会和基于地点的服务所觊觎的。他们是告知消费者服务,告诉人们为什么他们关心他们可以做什么,然后奖励他们如果他们参与其中的机制。
 
Digital media based on location is the perfect catalyst for many aspects, based on the activation of marketing efforts to enter the market. These site display digital screens, mobile, social and service based on the desired location. They are informed of consumer services, telling people why they care what they can do, and then reward them if they are involved in the mechanism.
 
在公共场所的连网数字屏幕可以整天地接触消费者,不论他们在工作、购物还是生活。领先的基于位置的数字媒体公司都在日常生活中围绕着难以达到的客户群。例如,在RMG,我们专注于富裕的专业人才和旅游行程。我们在整个旅程体验中专注于多触点的数字媒体资产。人们看到我们的屏幕安装在出租车和通勤铁路平台上。它们与飞行中飞机座椅背上的内容互动。此外,视频显示器在机场内的贵宾室和登机门处提供信息。
 
Networked digital screens in public places all day can reach consumers, regardless of their work or life, shopping. Leading position based digital media companies are around the difficult customer base in everyday life. For example, in RMG, we focus on the rich professional talent and travel itinerary. We are in the entire journey to experience a number of contacts in the digital media assets. People see our screens installed on taxis and commuter rail platforms. They interact with the content on the back of the plane's seat. In addition, the video display provides information at the airport and at the gate.
 
通过智能手机参与的消费者
 
Consumers through smart phones
 
智能移动设备是消费者活动的枢纽,户外数字屏幕是驱动方案和品牌与消费者之间互动的机制。正如56iq微博大屏幕将手机发微博与大屏展开互动引入数字标牌领域一样,越来越多的互动形式开始出现,尤其是借助智能手机的互动形式更能调动人们的参与热情。
 
Smart mobile devices are the hub of consumer activity, outdoor digital screen is the mechanism of interaction between the driver and the brand and consumer. Just as the 56iq micro Bo big screen will be mobile phone hair microblogging and large screen interactive introduction of digital signage field, more and more interactive forms, especially with the help of smart phones in the form of interactive can mobilize people's enthusiasm.
 
智能手机正在快速成为像人们的钱包一样珍贵并受保护,在几年之内,他们很可能将取代许多人的钱包。这些都将是个人的销售点设备,消费者可以随时随地使用、购买。
 
Smart phones are quickly becoming as valuable and protected as people's wallets, in a few years, they are likely to replace many people's wallet. These will be personal point of sale of equipment, consumers can use anytime, anywhere, to buy.
 
人们已经通过扫描二维码获取宣传信息,如在手机上的服务或详细产品。其成长迅速的背后是近场通信(NFC)技术的支持,这是的人们只需点击自己的手机上的印刷标签,并自动启动和下载丰富的内容、优惠券和优惠服务,以及加入奖励/忠诚度计划,并支付商品和服务。
 
People have access to information, such as a service or a product on a mobile phone, by scanning the two-dimensional code. Its rapid growth is behind the near field communications (NFC) technology support, which is the people just click on their phones on the printing labels, and automatically launch and download the rich content, coupons and offers services, as well as the addition of reward / loyalty program, and pay for goods and services.
 
这种技术对宣传品牌具有无限的可能性,可轻松地吸引和激活目标消费者。两到三年内,这种趋势将愈发显现,未来将非常普遍且拥有巨大的影响力。
 
This technology has unlimited possibilities for the promotion of the brand, which can easily attract and activate the target consumers. Two to three years, this trend will become increasingly apparent, the future will be very common and has a huge impact.
 
重新想象的基于地点服务
 
Re imagining the place based service
 
还有很多关于基于地点服务(LBS)的新闻,但也有许多关于这些服务和能力以维持消费者持久兴趣的问题。重新想象LBS如何在现场工作,并且解决重要但是被忽略的挑战是必要的。
 
There are also a lot of news about location-based services (LBS), but there are also many questions about these services and the ability to sustain consumer interest. Re imagining how LBS works in the field, and solving important but neglected challenges is essential.
 
基于位置的数字标牌——激活、参与并鼓励插件的数字标牌是现场营销组合的重要组成部分。数字标牌使消费者沿路径移动以通过技巧、服务和无形资产购买,就像社区的意义和通过社会流而来的乐趣。但是让消费者成为现场信息的一部分是有风险的,源源不断的利好信息很容易被未管制的负面或恶作剧的广告而毁坏。
 
Digital signage, based on the position, is an important part of the site marketing mix to activate, participate and encourage the plug-in. Digital signage makes consumers move along the path to buy, like the meaning of the community and through the flow of society through the techniques, services and intangible assets. But let consumers become a part of the site information is a risk, a steady stream of good information is easy to be controlled by the negative or mischievous advertising and damage.
 
双向交谈
 
Two-way conversation
 
户外济南冲孔字 http://www.kangmingda.com/ 一直采用的是内容的单向推送,未来内容的双向传输将成为可能。
 
Outdoor Ji'nan punching word has been used in the direction of the contents of the push, the future content of two-way transmission will become possible.
 
品牌的整合营销活动旨在将被动的媒体观众转变为参与者,使他们与实时屏幕互动。通过大型屏幕的激活,人们可以使用智能手机玩游戏、传图片并参与测验和投票。奖励人们即时奖品、优惠券、代金券和礼物将鼓励活动并养成习惯。
 
The brand's integrated marketing campaign aims to transform the passive media audience into participants, so that they interact with real-time screen. Through the activation of the large screen, people can use the smart phone to play games, pass pictures and participate in the test and vote. Reward people instant prizes, coupons, vouchers and gift will encourage activities and habits.
 
为了营销的技术
 
Technology for marketing
 
使用技术是没有可持续的,仅仅因为它是当下热门的并只能产生短期影响。其未来是运用最佳技术并确保其与整合营销计划同步。所有这些技术与品牌营销战略融合,将拥有一个真正持久的影响。
 
The use of technology is not sustainable, just because it is the current hot and can only produce short-term impact. Its future is the use of the best technology and to ensure that its integration with the integrated marketing plan. All of these technologies and brand marketing strategy integration, will have a real lasting impact.