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了解济南发光字优缺点点评

页面更新时间:2015-06-08 14:15 来源:未知 作者:admin 点击:

走在大马路上,各式各样的济南发光字随处可见,广告已经成为日常生活中一道挥之不去的风景,几乎充斥着我们生活的每一个角落。对于这些济南发光字,你有怎样的看法呢?

Walking on the road, a wide variety of Ji'nan luminous words everywhere, advertising has become a daily life in a lingering landscape, almost filled with every corner of our lives. What do you think about these Ji'nan luminous words?

设置济南发光字应当符合城市规划要求,与城市区域规划功能相适应,合理布局、规范设置。 济南发光字应当牢固、安全,并与周围环境协调,符合美化市容的要求。

The light character of Ji'nan should accord with the city planning, and adapt to the function of urban area planning, and it is reasonable and standard setting.. Ji'nan light character should be strong, safe, and coordination with the surrounding environment, in accordance with the requirements of the beautification of the city.

济南发光字的优势

Ji'nan luminous word advantage

①广泛的济南发光字面向城市闹市区,日夜不停地向行人传达着广告债息,由于它优越的位置和瞩目的画面,几乎面对它的行人无一不投过注目的一臀。如果核每天的人流最为也1000人次计算,半年印的覆盖率就有18万人。

1. A wide range of Jinan luminous characters for urban downtown, day and night non-stop pedestrians to convey advertising debt interest, due to its superior location and attention to the screen, almost face of pedestrian without a cast attention a hip. If the nuclear daily flow of the most also 1000 passengers, the coverage rate of half a year there are 180000 people.

②强烈的剌激度济南发光字,不论是路麟、招贴、民句等等形式,均以鲜明强烈的色彩和独特的形式给人以剌激,留下深刻的印象。

Secondly, strong stimulation of Jinan luminous characters, regardless of the form of Lin Lu, poster, for the people, sentences, and so on, are as bright and strong colors and unique to people to stimulate, leave deep impression.

③良好的促销作用由于户外广告太多处于商业网点集中的闹市区,因而广告上的立传宽容易同购买行为综合起来,尤其在车站、码头附近的有关城市交通、旅游、住宿的广告,其直线指向销售行为的作用更为强烈。

3 good promotional role due to the outdoor advertising too much in commercial outlets are concentrated in the downtown, and advertising on the biography wide easily with the purchase behavior together, especially advertising on the station, near the pier on urban traffic, travel, accommodation, the straight points to sales for more strongly.

④低廉的广告成本,它的每千人成本大约与报纸广告相簿,但由于它巨大的画面效果、长久的保存时闭,其效率远较报纸广告为大,尤其是树立企业形象的巨大路孵广告,更是如此。

4 low advertising cost, the cost per thousand people about and newspaper ads, photo album, but due to its huge picture effect and long-term preservation of the closed, its efficiency is much more newspaper ads for, especially set up the enterprise image of a vast network of incubation of advertising, is even more so.

济南发光字的不足之处

The shortage of Ji'nan luminous character

济南发光字 http://www.kangmingda.com/ 所处的具体环绕利条件决定了它不能为读者提供仔细阅览研究的机会.因此户外广告均均力做到简单,有时甚至只有一个商品名字或商标符号.如果没有其它广告然体补充商品知识,便会影响消费者对商品的了解。

1 Jinan luminous word specific surround condition decides it cannot provide the reader with a careful study of the reading opportunities. Therefore outdoor advertising mean force do simple, sometimes even only a commodity name or trademark symbols. If there is no other ads ran in body of knowledge commodity, will influence the consumer's understanding of the goods.

②济南发光字质量往往缺乏可靠的保证.有的绘制水平和技巧十分低劣,影响着观众的情绪。

The quality of the luminous character in Ji'nan is often lack of reliable guarantee, and some drawing level and skill are very poor, which affect the emotion of the audience..

③济南发光字使马路上的行入分散注意力,尤其是驾车者被广告吸引而发生交通事故的锵况时有发生。

Thirdly, Jinan luminous characters into distracting, especially drivers are advertising to attract and the occurrence of traffic accidents of the killifish condition occur from time to time on the road.